Granted, I agree, it would be great if every month could be Pride Month for brands, and that the queer cause could get support year-round. I have recently come across quite a few critical articles and comments, highlighting the hypocrisy of brands only supporting the LGBTQ+ community when there is a commercial and high reach opportunity to do so. It’s June, which means that LinkedIn has turned into a collage of rainbows as brands and organisations adjust their logos and corporate identity to celebrate Pride Month.